JAYA Paris: A Paris beauty house and its first ritual, made for skin rich in melanin.
JAYA Paris was launching its first product, MelaGlow, a beauty supplement made for skin rich in melanin. It needed a store that explains the formula with care, sells it simply and leaves room for the products to come.
A store coded from scratch on WordPress, in PHP, JavaScript and CSS: soft pinks and bold Archivo titles on a satin background drawn in WebGL, every ingredient explained, two offers side by side, a welcome for first visitors, e-mails that follow the cure, and a WooCommerce shop ready for the next products.
Celebrate the skin, never erase the melanin.
Satin pinks, cocoa, two typefaces.
#FFF9F6#FDE6DD#FBCFBE#F6BEAC#F3B5A1#6B4538#673B32#573127
The house store, from the phone to the desk.
- 01Phone first
The film, the ingredients and the offers within reach of a thumb.
- 02Same store, every screen
The same code from an iPhone to a 14-inch MacBook, framed in satin.
- 03Room to grow
A WooCommerce shop: MelaGlow first, the next products in the same pages.
What the store does for its visitors.
Before and after, in satin
Drag the line: it bends like a ribbon and settles with a small bounce. The page says plainly that the pictures are illustrations.
Nine ingredients, one swipe
Each ingredient has its card, its picture and what it is there for; the row slides with the arrows, a finger or a mouse.
One month or three
The two offers side by side on the product page; the three-month pack shows its price per month.
A welcome worth 10 %
On a first visit, an invitation to join Ma mélanine et moi, the house newsletter, with 10 % off the first order. Shown once.
Ninety days of e-mails
From the order to day 90, the store writes to each customer: what is inside the pouch, the first photo to take, the check-ins, and a gift on her birthday.
Seven screens, one thumb.
Built to be found.
Written for search engines as much as for people: titles, descriptions, structure, and every picture described.
MelaGlow — Complément alimentaire éclat, peaux noires & métissées
Complément alimentaire beauté au goût grenade pour peaux noires, métissées et mates : glutathion, collagène marin, vitamine C. L’éclat du teint, sans éclaircir.
- MelaGlow, poudre beauté à boireComplément alimentaire en poudre à diluer dans l’eau pour peaux noires, métissées et mates : glutathion réduit, collagène marin, vitamine C, acide hyaluronique. Cure 1 mois ou pack 3 mois.
- La marque MelaGlowActifs, fondatrice, mission, valeurs et science : découvrez MelaGlow, la nutricosmétique pensée pour les peaux mates, métissées et noires par JAYA Paris.
- Title and description on every page5/5
- One H1 per page✓
- Canonical URL on every page✓
- Open Graph and social cards✓
- Structured dataBreadcrumbList, FAQPage, ItemPage, Organization, Product, WebPage, WebSite
- Language declaredfr-FR
- Mobile viewport✓
- Sitemap and robots.txt✓
- Pictures described with an alt text28/28
alt“Femme tenant le sachet MelaGlow, complément alimentaire pour peaux riches en mélanine”
alt“Grand-mère et petite-fille à la peau noire trinquant avec leur verre de MelaGlow”
alt“Mains de toutes les carnations autour d’un verre de MelaGlow et de son sachet”
alt“Dos du sachet MelaGlow : composition et conseils d’utilisation”
- Client
- JAYA Paris
- Design & development
- D/A Creative
- Platform
- WordPress, WooCommerce and Elementor
- Code
- PHP, JavaScript, CSS and GLSL, written from scratch
- Typefaces
- Archivo · Montserrat
- Year
- 2026
- Live site
- jaya-paris.fr
Want a store built like this one?
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