Articles
Practical guides from the two of us: what we explain to clients before a project starts.
Branding Branding for startups and small businesses: what to build first, what can wait A staged plan for startup and small business branding: positioning, name, a minimum visual identity and a one-page guide first; the full brand system later. What each stage contains and how to brief a branding agency. 4 min read 
Email marketing Email marketing for online stores: the five flows to set up before you send a newsletter Welcome, abandoned checkout, post-purchase, win-back and replenishment: what each email flow contains, what Gmail and Yahoo now require from senders, how to measure results, and when an email marketing agency is worth it. 4 min read 
Hospitality Hospitality marketing for riads, boutique hotels and restaurants: what to fix first A practical order of work for hospitality marketing: photography, brand identity, a website that takes direct bookings, listings and social media. Written by a studio in Marrakech that works with riads, boutique hotels and restaurants. 5 min read 
Photo & video Marrakech photoshoot: where to shoot, at what hour, and how to book a photographer A working guide to a Marrakech photoshoot: riads, medina streets, rooftops, the Palmeraie and Agafay, the hours when each one works, and what to ask a Marrakech photographer before booking. 4 min read 
Photo & video Morocco photoshoot: locations, seasons, permits and what to plan before you fly Planning a photoshoot in Morocco: where to shoot (Marrakech, Agafay, Atlas, Essaouira, the Sahara), the best months, filming permits, the drone rule, and how to brief a local crew. 4 min read 
Web design Outsourcing web design and branding to Morocco: how it works in practice Working with a web design or branding agency in Morocco from the UK or the US: time zones, languages, contracts, intellectual property, payment, data protection, and how to run a first project safely. 4 min read