Dar Inou: A booking website for a riad in the medina, built so guests book direct.
A six-room riad in the medina, booked mostly on phones through platforms that take a commission.
A site built around direct booking: the arch frames every picture, the booking stays within reach, and a back-office keeps Booking.com and Airbnb in step without a channel manager.
A quiet house, booked direct.
Studio concept: a fictional riad imagined by D/A Creative. The site was designed and built by the studio; the photographs and the film are licensed stock.
Zellige green, limewash, two typefaces.
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One site, from the phone to the desk.
- 01On the phone first
Where most guests meet the house. The booking bar stays within reach on every screen.
- 02The same site, every screen
One design system, from an iPhone to a 14-inch MacBook.
- 03Booking in two taps
Dates, guests, availability. No account to create, no detour.
Drawn for the house: one hairline, the arch wherever it fits.
What the site does for the house.
The booking, always within reach
Dates, guests and one button under the welcome; on the phone, a bar with the price and Book on every page.
Six rooms, one page to choose
Filters by floor, suites and balconies; each room in its arch, with its price and a booking button.
A page for every ritual
The hammam and the yoga on the roof, each with its times, its prices and its own booking.
Made for the phone first.
Built to be found.
Written for search engines as much as for people: titles, descriptions, structure, and every picture described.
Dar Inou — A quiet house in the medina of Marrakech
Behind a cedar door, a limewashed courtyard, a green-tiled pool and six rooms. Breakfast on the roof, mint tea at sunset, the souks a few steps away.
- Rooms & suitesEach room opens onto the courtyard or the gallery above it. Limewash, cedar, zellige, and the quiet of the derb at night.
- Hammam & yogaA small vaulted room in blue tadelakt, under the courtyard. Warm marble, steam, the kessa, an argan massage, then mint tea.
- Title and description on every page3/3
- One H1 per page✓
- Canonical URL on every page✓
- Open Graph and social cards✓
- Language declareden
- Mobile viewport✓
- Sitemap and robots.txt✓
- Pictures described with an alt text23/23
alt“A decorative teapot and tea glasses on a table”
alt“A woman in a yoga forward fold beside a tiled pool”
alt“A woman in a turquoise dress walking along the pool of a white riad courtyard”
alt“Moroccan dishes set on a table in a riad courtyard”Bookings and calendars, in one place.
Booking.com and Airbnb stay in step through iCal links: no channel manager, no double booking.
- Client
- Studio concept (a fictional riad)
- Design & development
- D/A Creative
- Pictograms
- Drawn by D/A Creative
- Photography and film
- Envato Elements, licensed
- Typefaces
- Cormorant · DM Sans
- Year
- 2026
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