GIMS: The official store of the Carpe Diem Tour, built like a stage.
An official store for the Carpe Diem Tour: the merch, the tour dates and the clips in one place, ready for a launch the fans would wait for.
A Shopify theme written from scratch in black and liquid gold: offers explained at every step, a dark and a light mode, pages for the tour and the clips, a page that waits for the launch.
An artist’s store that feels like the stage.
Black, liquid gold, three typefaces.
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The tour store, from the phone to the desk.




- 01Phone first
The offers, the cart and the tour dates within reach of a thumb.
- 02Same store, every screen
One theme from an iPhone to a 14-inch MacBook, in dark or light mode.
- 03Offers the cart explains
Free shipping from €69 with a bar that fills, and a word when a poster comes free.




What the store does for the fans.
Offers, explained as you shop
The bar at the top runs the offers of the moment; the cart shows what is left before free shipping at €69 and tells when a poster comes free.

Dark or light, one tap
A switch in the header turns the store from black and gold to cream and gold, and remembers the choice.
Titles in liquid gold
A slow shimmer runs through the titles, drawn in CSS: no picture to load.
The music, one tap away
A spinning vinyl in the corner of every page opens GIMS on Spotify.
Six screens, one thumb.






Built to be found.
Written for search engines as much as for people: titles, descriptions, structure, and every picture described.
GIMS · La boutique officielle — Merch Carpe Diem Tour
Le style, la vision. Adoptez l'univers exclusif de GIMS.
- ProduitsBoutique officielle de GIMS : T-shirts, sweats, casquettes, posters, CD et vinyles du Carpe Diem Tour.
- Sweat Spider FireSweat à capuche officiel GIMS Spider Fire, design flamme exclusif, coupe oversize.
- Title and description on every page3/3
- One H1 per page✓
- Canonical URL on every page✓
- Open Graph and social cards✓
- Language declaredfr
- Mobile viewport✓
- Sitemap and robots.txt✓
- Pictures described with an alt text34/34

alt“Casquette Spider Performance”
alt“Lunettes GIMS Carpe Diem”
alt“Maillot Carpe Diem Édition Collector, dos”
alt“Posters Carpe Diem”A waiting room in gold.
Until the doors open, one page collects the e-mails of the fans who want to be told first.

- Client
- GIMS
- Design & development
- D/A Creative
- Platform
- Shopify, theme in Liquid and JavaScript
- Typefaces
- Clash Display · DM Sans · Space Grotesk
- Year
- 2026
- Live site
- gimsboutiqueofficielle.fr
Want a store built like this one?
Next projectLe Creusot Suites