Web Design
Shopify store · 2026

GIMS: The official store of the Carpe Diem Tour, built like a stage.

Client
GIMS
Year
2026
Services
Art direction · Shopify theme · SEO
Platform
Shopify
18products, from sweats to vinyl
5categories in the shop
18Liquid templates in the theme
4offers, shown in the bar and the cart
2modes, dark and light
34/34pictures described for Google
The brief

An official store for the Carpe Diem Tour: the merch, the tour dates and the clips in one place, ready for a launch the fans would wait for.

Our answer

A Shopify theme written from scratch in black and liquid gold: offers explained at every step, a dark and a light mode, pages for the tour and the clips, a page that waits for the launch.

An artist’s store that feels like the stage.

Identity

Black, liquid gold, three typefaces.

Night#060504
Stage#161310
Bronze#7A5718
Old gold#B8872A
Gold#D4A43F
Bright gold#EFC34E
Pale gold#FFF3B8
Cream#F5EAD6
Clash Display, the typeface of the titles, in liquid gold
DM Sans, the typeface of the text
Space Grotesk, the typeface of the labels and prices
Responsive

The tour store, from the phone to the desk.

The GIMS store home page on a phone
GIMS: Website Design, Music merch – D/A Creative, digital agency in Morocco
The GIMS store home page on a laptop
GIMS: Website Design, Music merch – D/A Creative, digital agency in Morocco
  1. 01Phone first

    The offers, the cart and the tour dates within reach of a thumb.

  2. 02Same store, every screen

    One theme from an iPhone to a 14-inch MacBook, in dark or light mode.

  3. 03Offers the cart explains

    Free shipping from €69 with a bar that fills, and a word when a poster comes free.

Home page of the GIMS official store: Carpe Diem Tour in liquid gold over a red portrait of GIMS
01 The welcome
Back of a black hoodie with the red Spider stripe and two patches
02 Spider, the sweat
Black cap with the red Spider patch and the GIMS signature
03 Spider, the cap
The shop page of the GIMS store: a cap, a CD and sunglasses in a three-column grid on black, with filters and sorting
04 The shop
Features

What the store does for the fans.

01

Offers, explained as you shop

The bar at the top runs the offers of the moment; the cart shows what is left before free shipping at €69 and tells when a poster comes free.

The Sweat Spider Fire product page of the GIMS store in dark mode: black and gold
The same product page in light mode: cream and gold
02

Dark or light, one tap

A switch in the header turns the store from black and gold to cream and gold, and remembers the choice.

03

Titles in liquid gold

A slow shimmer runs through the titles, drawn in CSS: no picture to load.

04

The music, one tap away

A spinning vinyl in the corner of every page opens GIMS on Spotify.

On the phone

Six screens, one thumb.

The home page of the GIMS store on a phone
Home
The shop on a phone, with filters by category
Shop
A product page on a phone
Product
The tour page on a phone
Tour
The clips page on a phone
Clips
The menu open on a phone
Menu
SEO & speed

Built to be found.

Written for search engines as much as for people: titles, descriptions, structure, and every picture described.

Search preview
GIMS: Website Design, Music merch – D/A Creative, digital agency in Morocco
GIMS – La boutique officiellehttps://gimsboutiqueofficielle.fr

GIMS · La boutique officielle — Merch Carpe Diem Tour

Le style, la vision. Adoptez l'univers exclusif de GIMS.

  • Title and description on every page3/3
  • One H1 per page✓
  • Canonical URL on every page✓
  • Open Graph and social cards✓
  • Language declaredfr
  • Mobile viewport✓
  • Sitemap and robots.txt✓
  • Pictures described with an alt text34/34
Casquette Spider Performance
alt“Casquette Spider Performance”
Lunettes GIMS Carpe Diem
alt“Lunettes GIMS Carpe Diem”
Maillot Carpe Diem Édition Collector — dos
alt“Maillot Carpe Diem Édition Collector, dos”
Posters Carpe Diem
alt“Posters Carpe Diem”
Before launch

A waiting room in gold.

Until the doors open, one page collects the e-mails of the fans who want to be told first.

The GIMS store before its launch: the logo in gold, Bientôt disponible, and a field to leave an e-mail address
Credits
Client
GIMS
Design & development
D/A Creative
Platform
Shopify, theme in Liquid and JavaScript
Typefaces
Clash Display · DM Sans · Space Grotesk
Year
2026
Live site
gimsboutiqueofficielle.fr
Your project

Want a store built like this one?

GIMS: Website Design, Music merch – D/A Creative, digital agency in Morocco Next projectLe Creusot Suites